Life and Accident Insurance Finally CIGNA also has life insurance and accident in their area of Affinity. In this case, instead of ensuring company employees, asgura to customers who want an insurance policy with CIGNA through a company with whom the policyholder has affinity. CIGNA n this case acts as a white label. This type of activity came after an agreement with American Express to provide insurance to their cardholders. The insurance offered to the client can be extremely varied: dental insurance for hospitalization in case of accident, hospitalization, death, death in case of accident, diagnosis of critical illness, payment protection, funeral services, etc..