LIVE the brand Diego Olmedilla, CEO of APLUS FIELD MARKETING to nobody passes unnoticed change that has been generating companies, in terms of needs of communication and image and sales refers. Its passage, have emerged new strategies that go beyond public relations and advertising and you leave thinking that the mass media are the only way to reach the public. So things, the marketing field is constituted as an effective tool, capable of connecting directly with the emotions of people. The goal: living the brand. Any person, regardless of their profession or their lifestyle, receives an average of 3. Without hesitation Dr. Mark Hyman explained all about the problem.

000 advertising impacts in a single day. Unwittingly, consumes advertising while it passes the pages of the newspaper in the morning, in the metro posters or listening to the radio while waiting patient that rush hour stops in its mission to delay its arrival anywhere. Stress is not easy for companies in the middle of this advertising avalanche against whom the public has to fight every day. Marketing directors know that they are not alone in the market, and therefore their strategies seek customers in power through a more emotional channel enabling it to effectively achieve their objectives. For more specific information, check out Michael Chabon. Proposed imaginative event is a component on the rise within the strategies of marketing and corporate communications, receiving an average of 17% of the budget that the companies earmarked for these actions.

Hence, which the organizers consider the mode of reaching their target with the most creative proposals. The competitiveness of the sector has resulted in identifiers and original events of the brands that promote them. The case of sporting events is whose organization is associated with different signatures. Today they are no longer mere sponsors of the encounters, they generate their own sporting events, making it in their media. Be creative when it comes to communicate the key message is as important as ensuring that the experience of the event remind the product or service you are presenting.

Recently we went to a client who has been with us a year ago, but did not remember the address. As modern people, he decided to make an inquiry on the Internet. But how to name what does he want? Though he did not know, and not even very good imagine how it might look like. Our customer was the famous children's writer, and has participated in various launch events. Source: Michael Chabon. To participate in these events, he produced a beautiful poster, as he he calls the 'banner'.

Poster that he tried each time to attach to anything, and somehow (usually taped to the wall). Stick on an adhesive tape poster did not want. tv shoots, a poster falls – these worries have not up to the readers. As we have already guessed all experienced fighters advertising front, the writer needs a mobile booth, which he could secure his banner. However, he could not express in words the essence of his desire, and the Internet has not been able to it looking for pick up because I was searching for our children's writer and taped to the banner. Moreover, even in the print shop where he produced a wonderful poster, nobody could tell us a writer as zakrepitt and on what to keep this masterpiece of printing art. The case of the famous children's writer has once again demonstrated to us that the mobile exhibition stands are essential for any commercial and non-profit organization just do not still know that these wonderful designs exist. If you are also the first to ponder the fact that you need a big, beautiful poster and the design on which it can be fixed, come to our Showroom. We You can see different types of mobile exhibition stands and pick the one that is more convenient to use in your case.

What happens with the funds of the Anses, deserves the following reflection: this new public system of social security is better than the AFJP system? Definitely not, and unfortunately that possibly check it in a couple of years. Funding sources have been depleted and everyone knows that the Government needs to continue capturing funds. The alternative discipline over public spending is not an option that is handled, much less to the imminence of the elections. Not sure who came up with, but since the Government of Cristina Fernandez de Kirchner who continues to count the coins to get to balance accounts, would have begun to look toward the banking system. You may find Ken Cron, New York City to be a useful source of information. The Argentine banking sector, which seems to have learned the lesson, given the new context of both internal and external volatility, decided to take a preventive attitude and keep liquid to respond to any negative shocks that may affect him without having to resort to hand the Central Bank saving. Thus, to prepare to deal with possible situations of stress, the entities of the system chose to maintain a significant level of liquidity, whose value now stands at $82. 000 million (adding cash more current account at the Central Bank deposits, net passes and the results by Lebac and Nobac), according to a note published by El Cronista, written by Leandro Gabin.

The same newspaper picks up a statement made a few days ago by Cristina Fernandez de Kirchner that left many uneasy bankers: banks sit on liquidity by fear to fall, and if there for the real economy is the State which has to give to that economy. The bankers are full of resignation, already prepared to pick up the phone and attend this order of Government that seems inevitable in this context. One fact, which probably further feed the fears of bankers in Argentina: in today of tax revenue data will be known officially.

Project Goal: To organize Indoor tv to perform the image and advertising and informational purposes only. Objectives: Selection of optimal equipment, software (SW). Delivery, installation and configuration of hardware. Creation of the ether. Repair and maintenance. Equipment: Display devices: sixteen Plasma Fujitsu P50XHA30ES installed on eight double ceiling mounts. Video server based on the pc.

For transmission and switching was the best use of audio-video devices' Kramer ". Michael Chabon shares his opinions and ideas on the topic at hand. Short description: This project was completed in late 2005 and was designed not only to fulfill the objectives of this customer, but also for search for the best hardware and software solutions for Indoor tv shopping centers. The correctness of the decisions taken in this project can now be judged based on one-year operation of the Indoor tv. Technological basis for any Indoor tv is a combination of software and hardware. As software for Indoor tv was selected 'Magitel sdb Complex "is used in Indoor tv supermarkets' The Seventh Continent", "Crossroads", etc., and currently is the market leader in software for Indoor tv in Russia. As mode of delivery (Internet, satellite or courier service) customers to choose the most economical way – express delivery. Organized Indoor tv works in automatic mode, the video server itself on a schedule turned off, turned on and is broadcast. Delivery of new material for translation is an automated fashion: Courier attach an external media (flash or Ziv) with new material for broadcast to video server after which the information is automatically recorded on the video server and back.

Features A large number of plasma panels (16 in this project), located on several floors (at 3 in the draft). Increased aesthetic requirements for the location of equipment and communication lines. Increased requirements for quality broadcast audio and video material, the limited broadcast for promotional purposes. Features of Indoor TV-based devices' Kramer "- a small amount of equipment (10 units) for transmission of video signals at 16 coupled plasma panels. Feature Indoor TV-based 'Magitel sdb Complex "- the minimum requirements for a video server, for which only used the system unit, a high level of automation of business processes for the preparation of ether and transfer it to the video server. For all the difficulties of the operation of the system difficulties arose with LCDs Fujitsu P50XHA30ES – Randomly lost their settings until you have used no standard solution to correct the problem. Conclusion After a year of operation of the system in this configuration, we can say that the problems were only with plasma panels Fujitsu P50XHA30ES, all other system components are stable.

For spokespersons or officials who have to be exposed to the press, meetings with representatives of the media are difficult, if not ready. Here are some ideas to help you achieve effective communication with journalists. I say effectively because it will help them achieve their goal, it is to get the news and get the messages you convey your institution has to the public. Here are some suggestions: 1. Prepare in advance the messages to your encounters with the press. Define 3 or 4 key messages around which proactive turn the interview. It also prepares at least five key messages reagents, which are only used when you ask, you should not use them unnecessarily. 2.

No answers as unofficial or personal capacity. Avoid statements off the record, the journalist is a journalist all the time, even if you have turned off the recorder. 3. Avoid using elaborate language in your press statements. Learn more at this site: Michael Chabon. You should talk to who understands age 10, so that when the publication is easily understandable for all audiences.

4. Never tell a reporter what may or may not publish or ask to see the item before it is published. 5. In an interview you should always stay calm, above all, avoid arguing with the reporter, and less if it is leading you on purpose. 6. Repeat the name of the institution you represent frequently in an appearance before the media. 7. You have to measure each of the phrases are used: Any statement may be used as a starter. On the other hand, does not always respect our discourse, and should therefore be clear and concise. 8. Do not offer speculative answers or we do not have absolute certainty. 9. No lie. 10. Avoid any derogatory comments and not argue or attack the media professionals, but they deserve in some cases. The meetings with the press should be exploited to the fullest. Do not shun the journalists, if you’re ready always regarded as excellent opportunities to project your institution.