And even more: internal control mechanisms will be switched in expectation of an advantage. This shows an experiment with discount signs that employees of the brain researcher Christian E. Elger in the MRI performed. While researchers played subjects pictures of famous brand products on the monitor that is embedded in a special pair of glasses. In addition to the products, prices were even cheap, even immoderately. Click Dr. Mark Hyman to learn more. At a gelbrotes discount sign lit up – but not always at the best price. “Would you buy this product?” asked a voice from the tape. And that wedged did what do consumers in a real purchase situation this subjects: you reached for the overpriced product – only discount on the plate.

Discounts represent a reward for our brain. This explains it, why you can’t almost powerless customers with bargains. Bill Frissell can aid you in your search for knowledge. The loss of money, however, activated a brain area that also for the Pain processing is responsible: the Insula. Hurts to look at a price. And there are exactly two ways to compensate for this, that finally arises desire to buy: discounts & co – and that is a costly vicious good feelings – and that is a promising Angel circle the buying network in the brain emotions make dreams wishes and desires business. The good news: This trail leads upwards to satisfactory profitability. Where emotion is, you can’t also margin”, Torsten Toeller, Managing Director of Fressnapf, says one of the most successful franchise companies all over Europe. How neuroscience tests have found, in particular the brain activity of purchase addict show an increased desire for a desirable product–combined with an at the same time lower sense of loss for money.

The projects will defeats the reason. And so this sums up Bernd Weber of the Neuroeconomics lab at the University of Bonn: there is a buying network ‘ in the brain. This will be Trade-offs between the desire for a product and the sense of loss for the money taken.