Single Brand Strategy involves putting the same name all the products the company sells, and this name may or may not coincide with the company. This strategy also called the umbrella brand. It is a great cost savings and whether the company launches a new product to market under the name of that mark, is the prestige associated with it. But if the product launches fail, it could affect the prestige of the company. This technique is recommended in similar products. For example, a line of Milk. Not favorable to include products of different industrial sectors, the same brand for yogurts and burgers tend to mislead consumers in regard to Brand Positioning …